Our Legal Marketing
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Search engine optimization is as much about what you don’t see as it is about what you do. Good SEO practices are time-consuming and require specialization.

When you work hard to build a law firm with a reputation for ethical behavior and getting good results for clients, it can be frustrating to see your business pushed out of the rankings by “Lawyer McLawyerson Personal Injury & Car Accident Attorneys-at-Law,” or some other ridiculous name. It can be equally frustrating to find that you can’t get into the 3-pack because some firm from out of state is running a Regus office in your radius and somehow managed to get in there instead.

When a marketing company talks about the different types of law firms, we are specifically talking about their business models – not their practice areas. At CLARUS, we classify law firms in multiple ways based on their structure, their services, among other traits.

We know how to write compelling content, what kinds of ads work, and the difference between creating an ad for Facebook vs. Instagram.

If your business utilizes phone calls for sales, customer support, or lead generation, then you need to know what’s driving those calls – full stop. Enter call tracking, the not-so-secret weapon that connects your brand to real-world conversations.

No matter how well your firm is doing, or how much you hate asking for them, acquiring Google reviews is THE most important thing a law firm can do to help its marketing teams.

Considering hiring a marketing manager for your law firm? Excellent! Your business will benefit tremendously from having a marketing expert on the team. But that’s not all you need. To build a legal marketing team worth its salt, you need content specialists, strategists, a design team, a local SEO guy, a PPC gal, an advertising department – the whole nine yards.