What is considered a large law firm?

Firm size can be measured in several ways. Attorney or employee count, revenue, case inventory. There is no easy way to slice it. A successful trial lawyer firm may have less staff, case inventory, or advertising budget but may qualify as a large firm by having an extremely successful track record of verdicts and settlements that result in very high revenue. A practice with 100+ attorneys may be enormous for a personal injury firm but be considered mid size for a transactional or defense firm. Legal services is an extremely fragmented marketing where 65%+ of those practicing are tiny (solos) that will be undercapitalized to try and attempt most marketing strategies and a vast minority of firms would be considered “large law firms” (which shouldn’t be confused with “Big Law”). Regardless of your firms size CLARUS can help you take your marketing and advertising to the next level and beyond. 🚀

Should a Large Law Firm Hire an Agency or Build an In-House Marketing Team?

For large law firms, a single or small team of marketing coordinators is not enough. Great law firm marketing takes specialized knowledge, depth of experience, and specific skillsets that many marketing coordinators lack. They are excellent coordinators and can help facilitate communication between an agency and your law firm but should not be responsible for your entire marketing strategy and execution. In other words, in-house marketing coordinators compliment the work and capacity of an outside marketing agency well. Our pack members specialize in legal marketing and can bring a nuanced approach to all your law firm’s needs, with or without the support of an in-house marketing coordinator.

What should a law firm spend on marketing?

A large law firm should expect to pay anywhere from $1,000/mo to $10M+/mo or more for legal marketing services, depending on its specific needs. The services you pick from our menu will impact your final monthly cost.

What kinds of advertising do lawyers most commonly use?

Lawyers most commonly use TV advertising, followed by radio, billboards, paid search, and paid social ads. To learn which advertising channels may benefit your large law firm the most, bark at us and schedule a free strategy consultation.

Why Should Business and Transactional Law Firms Hire a Marketing Agency?

A business and transactional law firm should hire a marketing agency if they want to create a stronger brand and/or increase brand visibility, increase the number of referrals they receive, and grow the number of clients they support. A law firm marketing agency like CLARUS can ensure law firms are projecting the strongest version of themselves to the world through a combination of brand-aligned and professional graphics , slick UI/UX-friendly web designs, and impactful content. But there’s no use in creating a strong brand that no one sees, right? CLARUS’s SEO and digital advertising teams will make sure your brand reaches the right business owners and property holders looking for your services.

How Can a Law Firm Marketing Agency Improve Legal Client Retention?

A law firm marketing agency can help business law firms improve client retention through a combination of client communication and thought leadership. Your expertise is why your clients seek your services. CLARUS will make sure they never forget the value you offer by helping your firm obtain speaking, interview, or op-ed opportunities; promoting your attorneys’ publications and insights on social media and in client newsletters; and even applying to awards on their behalf to make sure everyone knows just how talented they are. Outside of attorney thought leadership, CLARUS’s writers can help you craft content that educates existing clients and potential clients alike on emerging legal trends and issues that may impact them.

How Much Should Business and Transactional Law Firms Spend on Marketing?

Law firm marketing budgets will vary greatly depending on the size of the law firm and their goals. While a small law firm may spend less than $100,000 on marketing a year, a larger law firm will likely spend more than $1,000,000. However, no matter the size of your business and transactional law firm, marketing dollars (if spent on the right people, marketing agencies, and tools) are an important investment for the growth of your law firm.

What does legal marketing do?

Legal marketing helps build your brand on Google and brings in new potential clients to your site. CLARUS adds flair and creativity to legal marketing with intuitive and innovative web design and backs it up with compelling ads featuring your firm and its services, proactive outreach strategies involving opportunities like contributor articles and podcast interviews, and well-researched, keyword rich content that boosts SEO value. There are many more marketing strategies we can employ to benefit your firm – just say the command.

How much does a legal marketing firm cost?

The short answer is that it depends. As a general guideline, marketing services tend to start at around $1,000/mo and can scale to $25,000/mo or more depending on the unique needs of your firm. You have the option to sign a contract with us for one year or more, or to keep us on retainer to address tasks as they come up. In either case, we can take care of one-off tasks and long-term growth strategies alike with the budget you set for us. You can also choose which of our services you’d like us to employ for your firm. Whether you want a new website, new branding, content planning, SEO strategies, or a combination thereof will also affect the cost of our legal marketing services.

Is it worth it to hire a legal marketing firm?

Partnering with a legal marketing firm is worth it for small to mid-sized law firms. At the early stages of your firm’s growth, your marketing efforts are crucial but risk getting put on paws (*wink*) when your team size is still relatively small. It can be challenging to keep up with regular and in-depth SEO research , rank tracking, paid search ads, content development, website design and UX, and social media when you have cases to handle and clients to represent. Let us handle your firm’s marketing so you can focus on practicing law and managing your growing team. Even if you have an in-house marketing coordinator , there is so much that goes into long-term growth that one person could never handle all of it alone in addition to one-off and urgent tasks. When you put your law firm’s long-term goals in our capable hands, that opens your marketing manager’s time for more in-house tasks and urgent requests from attorneys. You no longer have to sacrifice one part of your marketing strategy to get another done when our respective marketing specialists work as one cohesive team.

How Much Does Personal Injury Law Firm Marketing Cost?

Law firm marketing comes with a price, but like they say, the bitterness of low-quality work remains long after the sweetness of a seemingly good deal is forgotten. When it comes to hiring a marketing partner for your firm, the right one can make a hell of a big difference. Your marketing budget may vary depending on the services you are looking for as well as your end goals and how quickly you want to meet them. At CLARUS, our contracts range from small monthly retainers for one-off tasks, to much larger contracts for personal injury law firms that want CLARUS in the trenches with them every day working to advance their marketing goals. One size does not fit all, which is why we’re happy to find the engagement that best fits your unique needs.

Should Personal Injury Law Firms Run PPC Campaigns?

A PPC, or pay-per-click, campaign enables you to place ads on search engine results pages (SERPs) and other websites to capitalize on specific keywords related to your law firm, such as “Minnesota car accident lawyer.” This way, your ad will pop up whenever someone searches for the targeted keywords and/or meets your ad targeting criteria. As the name suggests, you pay per click, which allows you to easily control your spend and gives you the opportunity to test different keywords to see what resonates best with your audience. Now to answer the question of whether you should run these campaigns is a little more complex. The competitiveness of your local market, availability of other ad formats like Google LSAs , room in your marketing budget, and the PI keywords being targeted all play a key role in determining the potential ROI of PPC for your firm. In most scenarios, chasing a keyword like “Minnesota car accident lawyer” will be a poor strategy due to congestion in the bid auction. However, for some keywords – especially those surrounding single-event catastrophic cases – PPC can be a viable option for obtaining significant ROI on spend. Mass torts pose another significant opportunity for firms to get creative in their ad spend. Unlike run of the mill PI, these cases tend to rely on discovery based acquisition strategies rather than direct response methods. In other words, after an accident many people know to search for a lawyer. In the case of product recalls or drug side effects, education is often a part of the user journey. Finding the right strategy for profitable acquisition often requires understanding of cases at a deep level in order to meet the potential client where they are. For this and many other reasons, running a successful PPC campaign is no easy task. But for CLARUS, it’s just another day on the job. Our digital marketing team has managed hundreds of millions of dollars in ad spend and knows how to pull the right levers to get you clients. We can help you create an effective PPC campaign that works best for your budget and helps close the gaps in lead generation.

When Should a Personal Injury Law Firm Engage a Marketing Agency?

A personal injury law firm should engage a marketing agency when they are looking for three things: brand awareness, more leads, and a higher lead conversion rate. Most personal injury law firms rely on a thin marketing team or a single marketing manager to keep up with the day-to-day requests lawyers throw at them. At worst, some PI law firms have an office manager masquerading as a marketing manager. Usually these folks are struggling to keep up with these requests, let alone have time to make significant strides toward long-term marketing goals. To get and stay ahead of the competition, investing in marketing has to be a priority, and hiring a legal marketing agency is often the right solution. If you are a new personal injury firm , hiring a marketing agency can help you get your firm off the ground and running by establishing your brand, building a website, designing business cards, creating all necessary profiles on GMB and social networks, and more. If you are an established firm looking to expand into a new market or simply want to revamp your current marketing, a marketing agency can help identify your pain points and work with you on acquiring more leads through a combination of SEO strategy, content marketing, traditional and digital advertising, website enhancements, and more depending on your exact needs. Sometimes it takes another pair of expert eyes to help you understand where your law firm marketing strategy has glaring gaps and areas for improvement. CLARUS has worked with dozens of personal injury law firms throughout the U.S., ranging from solo practitioners to firms with a few hundred attorneys, and knows how the best of the best law firms are beating their competition. Want to know what you’re missing? Take a quiz!

What Is The Difference Between Personal Injury Marketing and Advertising?

Simply put, the main difference between personal injury marketing and advertising is that advertising is a subset of marketing. Personal injury marketing involves a comprehensive range of tactics such as website design, web development, advertising, content marketing, SEO, social media marketing, branding, and more. For example, a marketing campaign for a website build may include designing logos and color palettes for your website and brand collateral so they appeal to personal injury clients; identifying the right slogans that reflect your firm values and practice areas; building a UI/UX-friendly website with strong CTAs for higher lead conversion; and adding well-researched and high-quality content to drive organic traffic to your website. On the other hand, personal injury advertising involves communicating your law firm’s messaging to the right audience through the most appropriate channels, such as billboards, TV commercials, local service ads, Google ads, social media ads, radio ads, and more in order to attract the right clients. While personal injury advertising can also be considered personal injury marketing, personal injury marketing isn’t always personal injury advertising.

How Much Does Launching a New Brand Cost?

Like with anything else, quality work comes with a price tag. Brand work is an investment, but a worthy one. While the cost of launching a new brand will vary depending on the agency you work with and which services you want, you can generally expect to pay upwards of $15k for brand work from a quality marketing agency.

How Long Does it Take to Launch a New Brand?

Similar to the cost, the time it takes to launch a new law firm brand also varies depending on how large and built out you want your website to be. Some law firm brands can be launched in as little as a few months, whereas others require more back-and-forth collaboration and creative deliberation. We take pleasure in partnering with our clients to conceptualize and deliver an outstanding website that meets their brands’ needs. While deadlines are a driving force in any media industry, including marketing, we value the creative process and don’t believe in rushing perfection.

Not Sure Where to Start?

We get that. There are a lot of moving parts to starting a new law firm and building a brand identity. Whether you don’t know where to begin or have already completed some steps, you may be uncertain about what to do next. Bark at us and we’ll sniff out opportunities for growth and offer tangible ways to improve your strategy. Put our experience to work for you, call CLARUS today .

Law Firm Sizes, Practices and Roles We Help | Law Firm Marketing That Works

Name: Our law firm retained the services of CLARUS to design and develop a plaintiff personal injury practice website. CLARUS intimately understands the unique nature of law firm marketing and operations. The entire team (Bobby, Caroline, Melania, Oxana, Mike and Andrew) has been innovative and responsive throughout the entire process. We could not be more pleased with the services provided.
Item: CLARUS MARKETING
Rating: 5
Author: Ravn Whitington

Workers’ Compensation Law Firms

Bobby Steinbach — Thu, 16 May 2024 16:47:47 +0000

Workers’ Compensation
Law Firm Marketing

How Does CLARUS Help Workers’ Compensation Law Firms?

As workers’ compensation attorneys, you know that experience counts. Workers’ compensation marketing is very distinct from marketing for other legal case types, such as personal injury or mass torts. The main difference is that many cases are generated through referrals. This is a byproduct of potential clients not realizing that these are actually different types of lawsuits. Workers’ compensation cases typically fall into two categories: those that are union-affiliated, and those that are not. Different marketing strategies need to be addressed for each of these client journeys.

CLARUS is a safe bet when it comes to workers’ compensation law firm marketing. Our co-founders led marketing initiatives at the largest plaintiff’s law firms in the country prior to launching CLARUS, so believe us when we say, “We get it.” With more than 50 years of combined experience growing law firms, we have a fully built-out process to help you retain more clients from every marketing channel. Our process will help position your workers’ compensation firm for long-term success.

Stages

step 01

Initial Audit
step 02

Competitor Audit
step 03

Brand Bible & Branded Assets
step 04

Web Build / Tech Infrastructure
step 05

Content Creation & SEO
step 06

LSA + Paid Ads Launch
step 07

Referral Network Building Site Launch
step 08

Lex Connect Referral Tracking Integration
step 09

KPI Tracking
step 010

Operations Consulting / Campaign Refinement

Referrals

Referrals for workers’ compensation law firms typically break down into three different types:

Lawyer Referrals
Medical Referrals
Client Referrals

Lawyer Referrals (From Personal Injury Firms)

The fastest way for a workers’ compensation law firm to grow their business in a way that is 100% risk-free, without spending a single dollar more on marketing, is to generate a referral relationship with a large personal injury firm.

Why is this the fastest, most cost-efficient method?

Most consumers don’t understand the difference between a personal injury claim and a workers’ compensation claim. Thus, when personal injury firms advertise, they get a ton of workers’ compensation intakes that they either turn down or refer out.

Well, that’s easier said than done. Now, many of these large personal injury firms have also started to build workers’ compensation practices in-house themselves. However, a vast majority of personal injury law firms do not practice workers’ comp and are happy to refer it out.

This same dynamic also exists for small and mid-size personal injury law firms. These firms source most of their cases through digital marketing and word of mouth. Both of these marketing channels also get lots of workers’ compensation intakes when they advertise for PI.

Medical Referrals

Legal and medical are like PB&J: The dynamic of referrals between doctors and lawyers is both long-standing and well-known. Yet, it’s an area that few firms actively put consistent effort and investment behind. Hiring staff, or an agency, to help build out your legal and medical referrals is one of the highest ROI decisions that law firm owners could make, yet many put it off for years or don’t do it at all.

Common medical referral providers include:

Workers’ Compensation Doctors
MRI Clinics
Chiropractors

Video Production & Marketing for Workers’ Compensation Law Firms

Video marketing for law firms has been a critical part of strategy for years but is now more important than ever. With the advent of YouTube, Facebook, and Instagram, your videos can reach a far wider audience than ever before. Videos should support your brand, attract and retain clients, and ultimately bring in more revenue. With hundreds of hours of video uploaded to YouTube every minute, your firm’s videos have to stand out — we can help with that.

Our professional videography crew can shoot, edit, implement, and market top-quality ADA-compliant content. The whole CLARUS team works together to ensure your video marketing efforts align with your SEO strategy, backlinking opportunities, and more.

Marketing / Media Mix for Workers’ Compensation Law Firms

TV Advertising

While we recommend TV to our personal injury and mass tort clients, it rarely makes sense as a marketing channel for most workers’ compensation law firms. The reason for this is that workers’ comp claims typically have lower fee income per case than personal injury. Television is better suited for cases that can stomach higher cost per retained client unit economics.

Radio Advertising

Unless you do both personal injury and workers’ compensation, the same comments above about television also apply to radio advertising. A workers’-compensation-only practice is likely not going to be able to sustain the levels of investment necessary for a traditional media marketing campaign.

Focus Areas:

Referrals
SEO
Social Media
Paid Search Advertising
Google Local Service Ads (LSAs)

Book a free consultation to chat marketing and advertising for your workers’ comp law firm.

The post Workers’ Compensation Law Firms appeared first on CLARUS MARKETING.

Mass Tort Law Firms

Andrew Nasrinpay — Wed, 15 May 2024 14:49:06 +0000

Mass Tort
Law Firm Marketing

How Does CLARUS Help Mass Tort Law Firms?

If you are helping to lead a PSC or looking to invest in mass tort cases and refer them out to those in leadership positions for diversification on your firm’s docket, CLARUS is the right choice for you. We can help you with everything from your brand and website and obtaining clients, to fixing operational inefficiencies with your firm’s intake process.

What is the Lifecycle of a Mass Tort Case?

Individuals are harmed by pharmaceutical products, devices, or chemicals
Complaints build up
Individuals reach out
Science confirms what people have been saying for years
Lawyers release advertising to acquire more clients
Case survives motion to dismiss
PSC consolidation
Global resolution reached with defendants

What Marketing Channel or Strategy Works Best for Mass Tort Cases?

While this will vary from case to case, the general rule of thumb is that mass tort cases are best suited for direct response advertising on platforms that are higher up in the consumer journey intent cycle. This is because there is little awareness and demand for the current service in the early stages of a mass tort (depending on the lifecycle of the tort).

This makes social media advertising the most effective direct response digital marketing channel and television the most effective traditional media channel.

Social Media Advertising for Mass Torts

Social media advertising has been the most effective channel for acquiring large numbers of cases over the last decade. There are several reasons for this, including the success of social media targeting in advertising, and social media campaigns are high in both awareness and intent advertising processes.

Paid Search for Mass Tort Firms

While you can retain high-quality mass tort cases from paid search advertising methods, there are a few things to keep in mind:

You won’t be able to acquire cases early in the lifecycle of the case because the search volume won’t exist yet. People aren’t searching for “drug name [lawsuit / law firm / lawyer]” terms when they don’t know that the cases exist.
You are bidding in a Dutch auction, so firms in leadership positions who will make the most money per case are most likely to win in these dynamics.
A smaller proportion of mass tort cases are signed up through search than through other mediums. This is because there is a limited number of plaintiffs impacted by the products, and they are typically retained earlier on in the awareness/demand generation strategies above.

Organic Search (SEO) for Mass Tort Law Firms

Organic search (SEO marketing) will have all the same aforementioned shortfalls as paid search with a few additional problems:

Competition
Peterson Law Firm (Drugwatch) and Miller and Zois have a strong foothold on a vast majority of mass tort terms. They will have nearly a decade head start on backlink acquisition
Incorrect site formats for informational queries
Time durations
Capital allocation is a smaller quantity over longer durations

While you should invest in making a great “flavor of the day lawsuit” page on your website, where you will likely pick up some cases from within your local market, it is unlikely that your firm is currently in a position to acquire a large volume of cases from organic search.

Do Billboards Work for Mass Torts?

Billboard advertising is primarily a tool used for long-term branded strategies and may not be suited for mass tort law firms.

The main reasons why billboards are rarely used for mass tort cases:

The yearly billing cycles rarely line up well with fast-moving changes to mass torts
Billboards are not a direct response channel and they are best used as part of an omni-channel marketing effort with TV and radio to generate branded demand
Billboards are best purchased in large numbers in small geographic proximity (this marketing strategy doesn’t align well with national mass torts cases)

Law Firm TV Advertising

Law Firm Digital Advertising

Law Firm SEO

Law Firm Billboard Advertising

Law Firm Video Marketing & Production

Things to Keep in Mind & Common Pitfalls for Mass Tort Marketing & Advertising

Call center and intake efficiency and capacity will have an enormous impact on your cost per retained client.

Inbound and outbound have different processes and KPIs:

TV will drive inbound calls
Social ads will require outbound calls

Many cases see as much as 50% of their inventory get disengaged:

Medical records indicate that the potential client didn’t have the diagnosis they claimed
Firms can’t get in touch with clients/communication attrition
Clients sign with multiple firms
Case Fraud (ex. Referral firms bought cases from vendors that falsified records because they were getting paid per packet)
Capacity vendors are compensated on a per-packet basis, which is both unethical and ultimately leads to issues like the above
Case management and holding costs are ignored

Case timelines are often longer than firms anticipate (7-12 years)

Talc is over 12 years old at this point
J&J is filing for bankruptcy for the 4th time
If timelines extend (even by 1-2 years), this places extreme pressure on firms with leverage

What You Get When You Work with CLARUS:

Full-Service Marketing

We are not a single-service agency promising some quick silver bullet that will solve all your marketing problems and have retained clients flood your docket. Simply put — that doesn’t exist, and agencies that make these claims never last. Legal services is too competitive for a single-channel marketing campaign to be effective long-term.

An Experienced Team

You will get a team of specialists who are all the best in their respective crafts. You will have designers, videographers, software developers, legal content writers, editors, paid search managers, paid social marketing managers, PR specialists, media buyers, and project managers all on your team.

Exclusivity in Your Region

We don’t believe you can service two clients in the same region for the same case type. We go exclusive with all our clients.

The post Mass Tort Law Firms appeared first on CLARUS MARKETING.

Law Firm Owners

Bobby Steinbach — Mon, 04 Mar 2024 23:31:18 +0000

Home > Who We Help

Law Firm
Owners

Law firm partners and executive partners have a lot to manage. Between vetting potential clients, staffing your office, and signing and litigating cases, owning and successfully running a law firm is demanding enough. Let CLARUS lead your marketing efforts so you can focus on helping your clients win cases.

How do you know if you need to hire a marketing firm?

Ever felt like you didn’t have a clear roadmap for your marketing strategy? Where you are now, where you want to be in 6 months, 1 year, 3 years, and beyond? Many of the firms we’ve worked with felt the same way. Then they found CLARUS. We’ve combined deep industry experience with a team of all star legal marketers to build a one-stop-shop for law firm growth. Just say the command and let the Pugs will take it from there.

What Law Firm Owners Say

Date
July 2023

Written by
Ravn Whitington

Our law firm retained the services of CLARUS to design and develop a plaintiff personal injury practice website. CLARUS intimately understands the unique nature of law firm marketing and operations. The entire team (Bobby, Caroline, Melania, Oxana, Mike and Andrew) has been innovative and responsive throughout the entire process. We could not be more pleased with the services provided.

Porter Simon Sierra Injury Lawyers Case Study
Date
February 2023

Written by
Justin Wallace

Great firm helped me with the marketing as I started a Plaintiff’s side insurance bad faith firm on my own.

Wallace Law Case Study
Date
July 2023

Written by
Pedro “Peter” de la Cerda

…Working with CLARUS was an absolute delight, and I am thrilled with the final outcome. Their exceptional team of professionals demonstrated a genuine commitment to my project’s success, and the results speak for themselves. I highly recommend them to anyone seeking outstanding web design services. They are the epitome of excellence in the industry! Highly satisfied, Pedro “Peter” de la Cerda

DFW Injury Lawyers Case Study
Date
May 2024

Written by
John Hawkins

Just started working with CLARUS and so far these guys are great; very attentive, smart, and hardworking.

HawkLaw Case Study
Date
February 2023

Written by
Robert C. Shea

After just a couple calls with the CLARUS team I knew I was in the right place. They pitched out of the box ideas and strategies which were refreshing. They stayed in constant contact throughout the buildout and, just as important, stayed on track with timeline and budget. The quality of my site build exceeded expectations. I’m extremely happy with our partnership and would highly recommend Meapug.

CarAccident.Law Case Study

What can a marketing agency
do for law firm owners?

Marketing a law firm may seem straightforward at first glance, but building out each campaign and strategy to its fullest potential may require more time and effort than a law firm owner has to give. Whether you’re currently handling your marketing internally or outsourcing to an agency, CLARUS is here to take your law firm marketing to the next level.

Few agencies can do what we do. One vendor may be able to build you a website while another may be able to assist with content production, but we believe that the most successful strategies require a full funnel approach. Teams working in isolation will never be able to see the big picture the way an integrated marketing agency can. Our pack takes great pride in finding creative and effective law firm marketing strategies that other agencies just can’t replicate.

Building a Brand for Law Firm Owners

We typically start projects with law firm branding services. This includes creating a brand bible that you can take with you into the future as your firm grows. Your brand bible will come with a list of brand identifiers and differentiators, complete mission and promise statements, tone and voice guidelines, unique slogans and taglines, expertly-designed logos and color palettes, and other notes about the kind of personality and presence you want your law firm to have. These pieces are built from scratch and come together to form your firm’s brand identity, which will inform all your marketing efforts. This is how our pack achieves consistent messaging across all channels.

Law Firm Website Design and Development

Next up is website design and development. Once you choose a logo and color palette for your law firm, our pugs can get to work on building the perfect website to represent your brand. CLARUS consistently delivers award-winning web designs to help law firms stand apart from their competitors. In an industry driven by first impressions and the utility of your services, our team employs a winning combination of eye catching, dynamic designs and functional, responsive UX and UI. Our developers and designers will create a law firm website with your clientele in mind, always prioritizing the user experience and meeting the reader’s needs first and foremost.

Legal Content Development & SEO Initiatives

Once your website development is underway, our team can begin working on your content. We thoroughly review any old content you may have on your current site and make edits to optimize it for the latest SEO standards. If you don’t have any old content, don’t sweat it! In either case, CLARUS can take the lead in content production so your site launches with the necessary copy and has a steady flow of new web pages and blogs post-launch. We employ data-backed SEO strategies on every piece of content, ensuring that the right keywords are targeted to capture as many relevant search inquiries as possible. With the right CTAs and strategic messaging, we help turn prospective clients into signed cases.

Law Firm Advertising and Social Media Management

We can even handle your advertising and social media marketing! Our advertising team uses a strategic combination of digital and traditional ads to promote your law firm. Furthermore, our social media marketers can help manage your law firm’s social media presence, including posting about your firm’s latest news and achievements, sharing newly published content, posting video reels and eye-catching graphics, and engaging with comments from followers. With CLARUS MARKETING, every marketing channel is an opportunity for capitalization.

Explore Our Services

SEO
Branding
Website Design and Development
Digital Advertising
AI Optimization
Social Media Management
Content Marketing
TV Advertising
Radio Advertising
OOH (Billboard) Advertising
Email Marketing
Video Production

Drag & Drop Services Here

Is having a marketing firm

worth it?

Like running any business, a lot goes into marketing a law firm. There are many moving parts, and the strategies that worked yesterday aren’t necessarily the same ones that will work tomorrow. As your firm grows and evolves, so should your marketing strategy. However, it can be difficult to scale up in both your professional practice and law firm marketing efforts when you have cases to litigate, court appearances to attend, and clients to represent.

CLARUS can help ensure your marketing efforts match the size and capabilities of your law firm, so you can rest assured that no part of your business gets left behind while you focus on what you’re best at – being a lawyer.

Our pugs bring value to your law firm by:

Building trust between you and your target audience
Increasing brand awareness and authority
Boosting prospect and client engagement
Increasing case acquisition

We also understand that different marketing initiatives may be more or less effective for certain case types. For example, the strategies that prove to be successful for a personal injury law firm may not work for a business and transactional law firm. Our diverse portfolio of clients are representative of our ability to deliver value across these many widely divergent practice areas.

Our Portfolio

We can be mean and still make you happy

See More Projects

Be as involved as you want

Something we’ve learned in our journey as a full-service legal marketing firm is that every law firm owner seeks a different level of involvement. Whether you want to completely forget about the hassle of marketing your law firm or enjoy informed oversight on what we’re working on for your firm, CLARUS can meet you there. We’ll keep your inbox buzzing, or provide only necessary updates if you prefer. We understand that many executive lawyers have more important things to do with their time. That’s the benefit of working with our pugs – we can take on whatever you don’t want to.

Partner with CLARUS – A Law Firm Owner’s Best Friend

There are many ways to make marketing work for you, but you may be hard pressed to discover and implement those strategies when you have cases to win and a law firm to run. Let the team at CLARUS MARKETING sniff out opportunities in your law firm marketing efforts and execute on untapped potential in your market. Bark at us today to learn more about whAt CLARUS can do for law firm owners like you.

The post Law Firm Owners appeared first on CLARUS MARKETING.

Family Law Firms

Andrew Nasrinpay — Wed, 28 Feb 2024 21:58:48 +0000

Family Law Firm
Marketing

Marketing Agency for Divorce and Family Law Firms

The right marketing agency to help develop your family law practice has a diverse skillset and the results to back it up. Beyond the skillset to run effective marketing campaigns, you need a team that has specific experience in family law and a deep understanding of the unique process of high net-worth contested divorces.

At CLARUS, our founders have helped lead some of the largest plaintiffs’ law firms in the US and have allocated hundreds of millions of dollars in legal marketing and advertising.

What Type of Family Law Do You Want To Practice?

The first step you should take when you are looking to expand your law firm is to clearly map your case criteria. Two firms could practice the exact same type of law in the same venues and run two completely different types of businesses based on the criteria for the cases they are willing to represent.

For example, some firms may only take on a small case count of very high-quality cases, while others have looser criteria and a practice that relies on a steady volume of clients. These two firms would need wildly different marketing strategies.

In the world of family law marketing, high net-worth contested divorces are typically regarded as the “best cases.” These cases are typically driven by referrals and strong branding. The reason for this is simple: A vast majority of divorces will be uncontested and/or not have large enough assets to justify the fees associated with a long, drawn-out legal battle.

Marketing Channels of Importance for Building Your Family Law Practice:

Referrals
Branding
Organic Search (SEO)
Directories
Paid Search (Branded Paid Search and Non-Branded Paid Search + LSA)

Referrals for

Divorce Attorneys

Referrals are by far the most important marketing channel for divorce attorneys.

Family law referrals can come from three main sources: attorneys, professional service providers (accountants, private wealth managers, therapists, etc.), and past clients.

Important referral sources for divorce attorneys:

Attorneys
Tangential Professionals
Accountants
Private Wealth Managers
Therapists
Past Clients

You need to have a strong reputation and a good brand to win referrals consistently. That’s why branding and thought leadership are also highly important for family lawyers.

Branding for Family Law Firms

What’s it going take to become the go-to celebrity or high-net-worth divorce referral source?

It takes having a good track record of crafting that identity and telling a story with strong branding. Successfully building a strong family law brand takes years and a small army. You need creatives, PR professionals, social media managers, and email marketing.

The first step toward crafting a stronger brand is by creating a foundational Brand Bible. The purpose of this is to create a source of truth for all assets and vendors to turn to when working on campaigns for your family law firm.

Having an extremely high-quality website is the next step in creating a winning brand for divorce attorneys.

It’s the only place many new referral sources will judge you and your competition from
It’s how clients will directly compare you to your competition
It’s the foundation for setting up a top-quality framework for ranking well in Google’s organic search listings

Organic Search (SEO) For Family Law Firms

Organic search is important for family law firms. Having the right content marketing strategy targeting informational keywords associated with high net-worth divorce is vital in the client search process as they seek out the right divorce lawyer.

Ranking in the top position gives your firm access to not only a higher volume of cases, but also the highest quality cases. The reason for this is that people who call firms in lower positions on Google have already been rejected by the firms higher on the page that they already called.

This is often why folks that don’t understand marketing will say things like “the quality of leads from digital marketing is low.” While it is true that you will get plenty of calls that won’t be retained by your firm — which is the case for all marketing channels — the higher you rank on Google’s search results, the higher quality cases get, too.

Ranking in the top positions on Google also results in a strong lift in your conversion rate as readers gain a level of trust and sense of authority with your firm. No one is seeking out an attorney from the second or third pages of search engine listings. In other words, it also harms your brand if you are unable to rank in the first page, as there is one less touchpoint with a potential customer.

Directory Listings for Family Law Firms

Do directory listings get you more clients? In a lot of cases, the answer is simply no. The reason for this is relatively simple. They place your listing on a site against 50 other attorneys who do the exact same thing in the exact same area. It’s not surprising that the majority of clients for these directory listings come from Google organic traffic.

This means that the directory not only has shared that lead with a dozen other firms, but that same potential client has also potentially reached out to other firms prior to using the directory. Directory listing intakes often have the lowest conversion rate of any marketing channel.

However, it doesn’t necessarily mean that you shouldn’t pay for the listing. A lot of this depends on how well these listings rank organically in your geographic area. If a particular directory is ranking well for high-quality legal intent terms, it might make sense to buy sponsored listings just for the mere exposure as an additional touchpoint to potential clients.

It is rare for a family law firm to gain quality clients solely through paid directory listings. Attorney marketing and advertising is way too competitive in this day and age for single-channel marketing campaigns to be effective. When a reader sees the same attorney or firm everywhere they look, it increases the perceived credibility of the firm.

Branded Paid Search Terms For Family Lawyers

How would you feel if you were given a referral for a high-quality contested divorce and you lost the client after they Googled your firm’s name and ended up on a competitor’s website only to be poached from your firm after years of hard work and building up your reputation? Well, this exact scenario happens every single day. These campaigns are called “Conquesting” campaigns. Agencies bid on prominent firm names or attorney names, as those terms are oftentimes cheaper than bidding on the practice area or case type terms.

This isn’t something unique to attorneys, though. The same thing happens if you look up any products on Google.

Non-Branded Paid Search On Family Law Firm Terms

Paid search advertising for lawyers is the most competitive vertical within all of digital advertising. Many terms for asbestos litigation have the most expensive cost per click in the world, reaching north of $1,000 per click.

Luckily, family law is not as competitive as asbestos litigation or personal injury. However, the same principles also hold true for paid search ads for divorce and family lawyers.

To even begin thinking about running effective PPC campaigns to acquire more divorce cases, you will need several things set up first:

A great website with the following attributes:
- Super fast load times
- Branded differentiation (How are you different?)
- Verdicts / Settlements / Case Studies
- Lot’s of calls to action (Calls, forms, live chat, etc.)
- Great content tailored exactly to the searcher’s query (Example: You can’t send all traffic to the homepage or a single “family law” page, and you will need separate pages for every single sub-case type.)

EXAMPLES:

Family Law
Divorce
Property Division
Child Custody
Child Support
Spousal Support
Visitation
Etc.

Costs and Timelines for Family Law Firm Marketing Campaigns

So, it’s clear that full-service marketing plans are more effective for getting both the highest quality and the best clients, but it sounds expensive, and how do you start?

Certain forms of marketing have dependencies on other tasks being done. This is why marketing campaigns can drag on for long periods of time with little results shown. Below lays out the order of operations of how and when certain aspects of your marketing strategy would be launched.

What You Get When You Work with CLARUS:

Full-Service Marketing

We are not a single-service agency promising some quick silver bullet that will solve all your marketing problems. Simply put, that doesn’t exist, and agencies that make these claims never last. The legal industry is too competitive for a single-channel marketing campaign to be effective long-term.

An Experienced Team

You will get a team of specialists who are all the best in their respective crafts. You will have designers, videographers, software developers, legal content writers, editors, SEO specialists, paid search managers, paid social marketing managers, PR specialists, media buyers, and project managers all on your team.

Exclusivity in Your Region

We don’t believe you can service two clients in the same region for the same case type. We go exclusive with all our clients.

What’s next?

Here are our typical stages in which we do work for our clients:

Stages:

step 01

Initial Audit

We look at where you currently are and find the areas with the easiest room for quick improvement at low costs.
step 02

Competitor Audit

We analyze how competitive every marketing channel is in your market to evaluate which marketing investments make the most sense for your particular family law firm.
step 03

Strategy & Scope of Work Formation

We are ready to develop and execute every part of your marketing strategy in-house with out-of-the-box solutions. Backed by data and fueled by creativity, we create informed strategies aligned across all digital marketing avenues. Our team puts your goals, objectives, and deliverables into charts and graphs that are easy to understand — because your caseload is heavy enough. Whenever possible, we keep things brief so you can focus on your briefs.
step 04

Brand Bible & Branded Assets

After collecting all the information from the previous steps, it’s time to create a Brand Bible. Your Brand Bible is a long-form document that has everything you need to know about your firm’s identity, from logo designs to typography to tone and voice to how they’re implemented. Expect this stage to last two to four weeks, depending on the number of iterations required or delays in feedback.
step 05

Web Build / Tech Infrastructure

Our team of top-notch developers can either build from the ground up or help improve your current site. When the first thing potential clients see after Googling “family law firm near me” is your site, we want you to make the best impression possible.

Check out our portfolio to see some of the sites we’ve created for our clients.
step 06

Content Creation & SEO

Whether you need content for a new homepage and all new landing pages, blogs, or more, we can get that done for you at this stage. Our streamlined content review process makes this easy. If you already have content, we migrate that content to the new site, either redirected or mounted at an identical URL. Content creation paired with SEO best practices helps your site rank higher on Google, displaying your expertise in your field. Time frames can vary widely for this step, but anything from one to three weeks could be expected.
step 07

LSA + Paid Ads Launch

We set up your LSA (Local Services Ads by Google) and paid aids targeting your ideal demographic. With LSA, you pay per lead, and with Google Ads, you pay per click. We finetune your ideal approach and get it live.
step 08

Referral Network Building Site Launch

Referral networks are a powerful tool for family law firms looking to expand their professional network and still profit off the cases they don’t take. We design a website purely for your referral network so that it’s easier than ever for you and your colleagues to bring people the services they need.
step 09

LexConnect Referral Tracking Integration

The platform LexConnect makes legal referrals seamless and transparent. Utilizing CRM integrations makes it easier than ever to send referrals from lawyer-to-lawyer or from another service-provider-to-lawyer. With LexConnect, we can help you grow your reach in a way that benefits you and your connections.
step 010

KPI Tracking

We measure the site’s progress every step of the way for our specific long- and short-term goals so that we can adapt at a moment’s notice, if needed, bringing in the highest quality leads to your firm.
step 011

Operations Consulting / Campaign Refinement

We look for continual improvement and are never satisfied with “good enough.” We search for new ways to streamline your campaigns and keep them relevant as trends, Google, and user needs change.
step 012

Reinvest, Rinse, and Repeat

Digital marketing is always changing and adapting. We have to adapt to the new ebbs and flows that come our way. From continual inspection reports to refreshed strategies, relevancy is key to winning the first place spot on Google. The work is never over, and we’re here to walk with you every step of the way.

Bark At Us

The post Family Law Firms appeared first on CLARUS MARKETING.

Large Law Firms

Bobby Steinbach — Wed, 26 Jul 2023 04:04:01 +0000

Home > Who We Help

Law Firm Marketing
for Large Law Firms

If you’re wondering how you can make the most of your large law firm’s marketing budget, you’ve come to the right place. CLARUS is a full service law firm marketing agency with a winning pedigree to show for it. We have helped some of the largest firms in the country grow to dominate their markets and know what it takes to boost case acquisition at every stage of a law firm’s growth. We are known for pushing the boundaries of law firm marketing with creative strategies backed by data and industry expertise. Our out-of-the-box thinking has won many awards including highlights like a MUSE award for website content and a Gold AVA award for superior SEO campaigns. Keep reading to learn more about how we help large law firms market their services.

Unique Marketing Problems for Large Law Firms

It is not uncommon for law firms to work with several vendors for various services during different stages of growth. By the time your practice becomes a large law firm, you may have worked with dozens of vendors over your firm’s lifetime. If so, you probably know the challenges and pitfalls of cross-organization collaboration. For example, website content production often relies on the completion of web development and SEO research directives. Successful digital advertising requires landing pages designed and developed for the campaign at hand. Social media campaigns rely heavily on creative assets and content tailored to fit your firms’ image. The list goes on, but the key takeaway is simple: Successful marketing relies on cross-functional teams.

That’s why a fundamental philosophy of CLARUS is: Integration matters! There’s a reason we have Tetris everywhere on our website. Like the blocks of tetris, for marketing to work each piece needs to fit neatly with the other. Where working with different companies for each legal marketing service can lead to delays and miscommunications, working with a single provider means complete continuity and chains of control over the final product: A legal marketing strategy that works!

Marketing Strategy for Large Law Firms

As a full service agency, CLARUS can confidently develop and execute every part of your large law firm’s marketing strategy in-house. Our pugs have earned a reputation for thinking outside the box when it comes to marketing a law firm. We know what to look for and where to source data from to create the most informed strategies. But don’t just take our word for it – we will provide the hard data and in-depth competitive analysis we’re working off of so you can see for yourself what’s leading our proposed marketing strategies.

Put Your Marketing on Track
Today

SEO
Branding
Website Design and Development
Digital Advertising
AI Optimization
Social Media Management
Content Marketing
TV Advertising
Radio Advertising
OOH (Billboard) Advertising
Email Marketing
Video Production

Drag & Drop Services Here

Public Relations for Large Law Firms

Engaging in effective media outreach and maintaining relationships with reporters and publications is no easy task for a small firm, let alone a large one. It can be next to impossible to manage your public relations strategies and execution with a large law firm to run, clients to represent, and cases to win. As a full service legal marketing agency, CLARUS can take the pressure of media relations and deadlines off your plate so you can focus on your specialty – practicing law.

Media Outreach for Large Law Firms

Placement in top-tier publications is a surefire way to build high quality backlinks, generate earned media impressions, and grow the prestige of your large law firm. CLARUS takes care of contacting publications and reporters for news stories about your firm’s accomplishments and milestones. Through our existing networks and relationships, we can also find opportunities to feature your attorneys in interviews and on podcasts to talk about all things law.

Large Law Firm Press Releases

Our team can write and edit press releases in-house and send them to you for final approval before distributing them over the wire. Not only can we create and publish the release, we even handle sending the press release to legal journalists and help coordinate interviews with attorneys to amplify press coverage. That means more time for your marketing coordinator to work on high priority tasks and more time for your leadership to focus on the cases that matter most.

Don’t forget the socials! CLARUS can create social posts on your behalf to announce firm updates, link to associated press releases, and drive engagement with optimized images and hashtags.

Event Planning and Coordination for Large Law Firms

Planning an event for a large law firm can be a huge undertaking, from finding a venue to making sure guests are accommodated. Whether you want to host a networking event to foster attorney rapport or a town hall to connect with potential clients, taking the time to research venues, catering companies, and photographers in your area may be next to impossible with a large law firm to run – not to mention compiling guest lists, setting up events pages, and collecting RSVPs.

CLARUS can find the perfect venue to host your event and the best food to feed your guests. We can even help find local photographers and videographers to capture posed photos and candid moments of attendees having a great time at your event. Let us organize your guest list and send out invitations with RSVP mechanisms in place to keep things simple and seamless.

After the fun’s been had, we can whip up branded social posts to show off the event and its success to all your followers. We may even recommend creating content to go on your website to highlight your large law firm’s event.

Large Law Firm Award Applications

Our pugs are well-versed in submitting award applications on behalf of law firms for Legal Intelligencer, National Review, Law360, Chambers USA, and more. We can collaborate with your firm’s attorneys to compile the strongest award nominations that feature significant verdicts, settlements, and similar achievements that set them apart from their colleagues. If a lawyer at your large firm wins an award, we can assist with promoting that, too, through branded content, social posts, and paid ads with quick turn around.

Referral Network Building

As you’ve probably learned while growing your practice, networking and attorney referrals are necessary for growth. While your business was expanding into the large law firm that it is today, it may have gotten more and more difficult to manage your networking relationships. Because networking helps build your firm’s credibility and creates more business opportunities, it is vital to nurture those professional relationships. CLARUS can help you grow and manage your attorney referral network so you don’t miss out on any of the benefits of the relationships you’ve cultivated with other respected legal professionals.

Build Your Network

Branding and Web Development for Large Law Firms

Some large practices want to refresh and amplify their established brand, while others prefer to rebrand completely. CLARUS is trained to handle both with precision and attention to detail. When it comes to branded messaging, we are the pros. Whether you need help with promoting your existing brand or rebranding entirely, our pack has your back.

Rebranding a Large Law Firm

Our pugs are experienced brand developers and work closely with our clients to identify differentiators and other features we can highlight to make their firm stand out. Our team regularly builds new law firm brands from scratch, which includes creating brand pillars and design collateral that you can take with you into your firm’s future. From new firm names, to taglines, slogans, calls to action, mission statements, and more, we provide all the materials needed to give your large law firm the strong rebranding it deserves.

Creating a New Sub-Brand as a Large Law Firm

Are you a full service law firm or a large firm that is thinking of starting a new practice area? Sometimes adding an existing practice area or service type page on your law firm’s website for the launch of a new practice area or group isn’t enough. For example potential clients for business litigation and contract disputes are going to need to see completely different branding than those of personal injury, workers compensation or pharmaceutical mass torts.

If you want to create a new sub-brand for your large practice, our team can help build a microsite from scratch that only features the services you want. This is a great way to target hyper-specific audiences and track user data for certain practice areas versus others. We can handle the microsite’s branding, design, content curation, development, SEO, ads, and more. If you’re not already taking advantage of certain marketing channels, we can also help your large law firm break into those with focused and well-researched SEO strategies.

SEO for Large Law Firms

The SEO value of a large law firm’s website is usually all over the place, largely due to old content and outdated Google My Business (GMB) listings. Older content will generally have missing or broken internal and external links, as well as obsolete SEO standards, including overstuffed or spammy keywords and duplicative title tags and meta descriptions. The same goes for your GMB listings – what you currently have may be out of date and ultimately harming your business. That’s why CLARUS’s SEO team will perform thorough audits of your website and GMB listings.

SEO Audits for Large Law Firms

An audit of your large law firm’s website can tell us a lot about what your marketing and SEO efforts are missing. Our SEO strategists know what granular and big-picture data to collect in order to develop a custom, fine-tuned SEO strategy for your business.

This preliminary report identifies and examines all facets of a law firm website’s SEO performance spanning on-page, off-page, local, and technical health. Once a comprehensive understanding of site performance is reached, we will offer recommendations for each area of SEO to improve overall site performance and boost marketing efforts over time. During this initial audit, the SEO professionals in our pack also examine and identify main competitors, taking note of successful content and backlink strategies that can be uniquely implemented on your site.

As part of our local SEO strategy, we also perform in-depth GMB audits on all your existing locations. When performing the initial audit, our SEO team checks to see if your business is utilizing the proper categories, service areas, featured attributes, keywords, and more.

Once our initial site audit is complete, our SEO team will compile a list of identified issues to be executed on, ranging from high to low priority, as well as specific strategy recommendations to improve all areas of SEO, from core web vitals to content. After identifying all areas of opportunity, we begin the optimization process and track our results using Local Falcon.

After initial GMB optimization, we move into the maintenance phase, which consists of:

Regularly adding optimized images of key attorneys and updates
Sharing posts featuring important blog and site content
Building out GMB “products” which will feature all your firm’s practice areas and related case types with links back to corresponding pages on your site

The ultimate goal of our GMB optimization efforts is to ensure that your firm pulls up on Google’s “local 3 pack” when users search for services that your large law firm provides.

Components of a CLARUS SEO Audit

On-site technical health (i.e. core web vitals, accessibility, indexability)
Content structure and quality
Local SEO strategy and health
Competitive landscape and opportunity identification
Off-site gap analysis
Roadmapping and milestone setting

CLARUS SEO audits are performed in tandem with an in-depth website audit. Taken together, they paint a comprehensive picture of your brands’ current digital posture.

Legal Content Specialists for Large Law Firms

During our initial audit of your firm’s site, we review on-page SEO and perform competitor research to develop a high-level content strategy aimed at increasing meaningful organic traffic, outranking competitors, and improving conversions. For large law firms, CLARUS is able to provide data-backed content strategy across various practice areas, as well as track robust keyword lists and monitor all facets of site health.

As part of our ongoing content strategy, we ensure that all existing and new content follows up-to-date SEO best practices while meeting users’ search intents, and appealing to Google’s ever-changing algorithm. Our law firm content marketing specialists will personally audit all of your existing website copy and refresh and optimize as necessary to ensure all the hard work you’ve put into building your content silos doesn’t go to waste. Part of what sets our content team apart is their experience working in legal verticals. The digital content specialists in our pack are extremely familiar with many areas of law, including personal injury, qui tam, employment, family, Social Security disability, veterans’ disability, and others. They know what to look for on a page and how to research the law in order to make legal jargon as digestible as possible for potential clients reading it on your website.

Our content specialists will also incorporate any on-page SEO directives given to them by our SEO team, which can include:

in-depth outlines for new content
well-researched text updates for existing content
optimized internal and external links
revamped title tags and meta descriptions
custom, AI-generated imagery for new and existing content
and more

Launch New Case Types as Your Firm Grows

As your firm welcomes more attorneys to the team, you may find yourself offering new practice areas to your clients. CLARUS can help you launch a new case type the right way, with strategic digital ads, high-quality content, social posts, and SEO data monitoring. Our SEO team can run a competitor audit to see how other practices in your target location are marketing similar case types and identify opportunities for your firm to take the lead rankings on Google. With the right amount of time, work, and follow through, your large law firm’s new case type can hit the ground running and maintain positive momentum, both on Google and in case acquisitions.

Creative and Customizable Dev and Design for Large Law Firms

Our pugs put their best paw forward when it comes to law firm web design and development. The designers and developers At CLARUS have worked for some of the largest law firms in the country. We know how to showcase a brand with creative and UX-friendly website layouts. Our teams collaborate to develop:

Unique brand design and color palette – our award-winning websites speak for themselves
Strategically placed eye-catching CTAs that encourage readers to contact your firm
Functional and engaging page structure featuring custom widgets that point readers to other prominent and relevant web pages on your site
One-of-a-kind imagery made with the latest AI technology

We also have the ability to migrate large law firm websites with thousands of pages over to a new domain of your choosing. Whatever content you want moved over to your new site, CLARUS can optimize and transfer every page so you don’t lose anything that’s important to you.

Applying Creative to Print Collateral

The creative team at CLARUS is skilled in both digital and print media. We can deliver print collateral of any design we propose, from business cards and brochures, to full page ads. Our designers will collaborate with you to find the perfect fonts, structure, and imagery to use on any print collateral. You can rely on CLARUS to create visually compelling creative that doesn’t look like a typical, stuffy lawyer ad.

PPC and Digital Advertising for Large Law Firms

Unlike many marketing companies, CLARUS doesn’t underestimate the power (and value) of well-planned, strategically executed, and meticulously monitored digital ad campaigns. Paid digital ads help familiarize your target audiences with the services you want to provide to them. The right messaging will get them to call your firm with a potential case.

Google AdWords and Bing for Large Law Firms

Google has its own pay-per-click advertising network called Google AdWords where advertisers can pay to target users based on the keywords they search, their location, and their device type. AdWords allows us to make sure your large law firm’s ads make it to users who are interested in your services.

Many legal ad agencies underestimate the advantages of advertising a law firm on channels like Bing, in addition to Google. Because Microsoft owns Bing, Windows users’ search queries are often directed to Bing as opposed to Google. As a result, Bing has over a billion unique monthly users.

Furthermore, Microsoft ads for large law firms generally have higher click-through rates on Bing than on Google. Specifically, Bing has a click through rate (CTR) of 1.24% compared to Google’s 0.86% CTR. This could be a vital tool in generating cases for your firm in places where other firms aren’t advertising. CLARUS can help you cast a wider net than your competitors by advertising on search engines other than Google.

Allocating the right amount of budget to paid search for large law firms takes skill as paid search works on a dutch auction bidding model. This inevitably leads to diminishing returns after allocating large amounts of capital in certain markets. This is a problem that only large law firms will encounter. Agencies managing these large budgets must measure the cost per case at all times and know when the opportunity cost of other advertising channels is a better use of capital. This exercise can only be done by law firms or agencies that are full service and understand the cost per case of all their marketing strategies to efficiently allocate budgets accordingly. Most agencies don’t have the ability as they specialize in only one marketing channel (ex. Just PPC, Just SEO, or Just TV).

Retargeting for Large Law Firms

Retargeting is a form of law firm advertising that specifically uses data from people who have already visited your website or social media profiles to retarget specific segments of your desired audience. For example, if a lot of users from a certain city are visiting your car accident lawyer page, there might be a road hazard in that location which makes car accidents more common. Retargeting would allow us to promote car accident lawyer ads to users in that location. This type of advertising is a great way to refocus some of your marketing budget into channels that will provide the best return on investment. Large law firms should lean heavily into retargeting and activating as many additional touch points as possible to reinforce their brand.

Traditional Media Advertising for Large Law Firms

The best law firm marketing strategies use a combination of digital and traditional advertising channels. This integrated approach can only be taken by large well capitalized law firms. Traditional media advertising can be very lucrative for large law firms. Traditional ads give your firm an opportunity to communicate and connect with people in the real world, so using these mediums to promote your large law firm can feel more personal to your potential clients. Let CLARUS bring a new, creative approach to tried and tested traditional advertising strategies. Most forms of traditional media have one huge advantage to digital marketing, economies of scale. With larger budgets you can negotiate better rates, this is the exact opposite of what happens with digital advertising. Large law firms should not pigeonhole themselves to marketing through digital channels only.

We offer many traditional media advertising options, but for a large law firm, we might recommend the following channels:

TV Advertising for Large Law Firms

Many firms wonder whether TV commercials are worth the investment as digital ads continue to dominate markets. With over 4B spent on television advertising for law firms every year, you shouldn’t have to wonder if it’s a good investment. The truth is that advertising on TV can be very effective for large law firms. Even while TV audiences dwindle over time, the effectiveness of commercials persists.

TV ads help connect your law firm to your community. When you engage them through sound, sight, and emotion, viewers feel a personal connection to your firm. Establishing a personal relationship with viewers is extremely valuable and makes your large law firm’s TV advertisements more memorable. Potential clients will think of your law firm when they need legal services. Creating a branded consumer journey is long term the best strategy to acquiring retained clients at rates that are lower than the market value of competitors.

Repetition is the soul of memory. Commercials that are played repeatedly at high frequency will help viewers remember your firm as a trustworthy resource. Part of what makes TV advertising so effective for large law firms is that your brand is in front of your target audiences multiple times a day in many different places, including homes, hospital rooms, doctor’s offices, and retail spaces.

Radio Advertising for Large Law Firms

Radio ads provide a unique opportunity to showcase your brand’s personality that few other advertising channels can offer. CLARUS enjoys the challenge of effectively conveying your firm’s personality through audio. Not only is radio a very cost effective form of advertising most of your clients are actively driving (personal injury attorneys look no further). We know how to make an impression on your listeners with creative and compelling radio ad scripts.

Radio advertisements are a form of branded advertising and can be especially cost-effective for large law firms. Not only are they generally very inexpensive (depending on the station, time, and day your ads air on) and require little effort to create and execute, but it is also relatively easy to track and monitor the success of radio advertisements. CLARUS can help identify whether radio ads would be a good fit for your large firm.

Billboard Advertising for Large Law Firms

Billboards are an extremely inexpensive (when measured in terms of CPM) law firm marketing advertising channel that, when executed well, can have an instant, lasting impact on potential clients. Because viewers are driving past billboard ads, your messaging has to be short, deliberate, eye-catching, and memorable. While billboards are not direct-response ads, which law firms rely on for conversions, they have been proven to significantly increase brand awareness and favor among clients. Billboard ads should be used in tandem with other digital and traditional advertising channels for maximum value to your firm.

Get Started with a Free Audit

If you’re ready to scale up your marketing efforts to match the size of your business, give us a call. You might be surprised by what’s possible for your firm. Let CLARUS show you what your large law firm’s marketing is missing.

Large Law Firm Marketing: FAQs

What is considered a large law firm?

Firm size can be measured in several ways. Attorney or employee count, revenue, case inventory. There is no easy way to slice it. A successful trial lawyer firm may have less staff, case inventory, or advertising budget but may qualify as a large firm by having an extremely successful track record of verdicts and settlements that result in very high revenue. A practice with 100+ attorneys may be enormous for a personal injury firm but be considered mid size for a transactional or defense firm. Legal services is an extremely fragmented marketing where 65%+ of those practicing are tiny (solos) that will be undercapitalized to try and attempt most marketing strategies and a vast minority of firms would be considered “large law firms” (which shouldn’t be confused with “Big Law”). Regardless of your firms size CLARUS can help you take your marketing and advertising to the next level and beyond.
Should a Large Law Firm Hire an Agency or Build an In-House Marketing Team?

For large law firms, a single or small team of marketing coordinators is not enough. Great law firm marketing takes specialized knowledge, depth of experience, and specific skillsets that many marketing coordinators lack. They are excellent coordinators and can help facilitate communication between an agency and your law firm but should not be responsible for your entire marketing strategy and execution. In other words, in-house marketing coordinators compliment the work and capacity of an outside marketing agency well. Our pack members specialize in legal marketing and can bring a nuanced approach to all your law firm’s needs, with or without the support of an in-house marketing coordinator.
What should a law firm spend on marketing?

A large law firm should expect to pay anywhere from $1,000/mo to $10M+/mo or more for legal marketing services, depending on its specific needs. The services you pick from our menu will impact your final monthly cost.
What kinds of advertising do lawyers most commonly use?

Lawyers most commonly use TV advertising, followed by radio, billboards, paid search, and paid social ads. To learn which advertising channels may benefit your large law firm the most, bark at us and schedule a free strategy consultation.

The post Large Law Firms appeared first on CLARUS MARKETING.

Business and Transactional Law Firms

Bobby Steinbach — Wed, 17 May 2023 17:24:25 +0000

Home > Who We Help

Business and Transactional
Law Firm Marketing

A steady stream of happy returning clients is the key to long-term success for business and transactional law firms. However, client acquisition can’t be overlooked. While these firms may look down on the flashier marketing tactics of their personal injury law firm cousins, in order to grow they can’t be afraid to fully embrace all that marketing offers.

See Our Work

Having worked with multiple full-service law firms and transactional law firms, CLARUS understands the nuances of legal marketing that most agencies simply don’t. From website redesigns and social media, to PR, SEO, and more, business and transactional law firms turn to CLARUS to elevate their legal marketing game and ultimately improve client acquisition and retention.

How Does CLARUS Help Transactional Law Firms?

More than perhaps any type of law firm, the brand that business and transactional law firms project is key when it comes to acquiring new clients. Potential clients are looking to establish a long-term relationship with their law firm and so they’ll usually do more research than other types of legal clients before making their decision. What these clients find when searching your law firm’s name—from the first results on Google and your online client reviews to your social media profiles and most importantly, your website—play a key role in their decision.

Learn About Us

Building award-winning brands is whAt CLARUS does best

Our pack has 50+ years of combined legal experience so it’s safe to say that we know law. But while we may be fluent in legalese, we aren’t afraid to shake things up to help law firms create brands that don’t scream LAW (since, let’s face it, law rarely makes the marketing case study hall of fame). Plus, just like our canine mascot, CLARUS prizes loyalty above all else and seeks to be a long-term companion to each of our clients. With us, you aren’t getting an agency that will show you a few quick tricks. We’re in it for the long haul and want to see your law firm soar.

Start Standing Out

How CLARUS Can Help Transactional Law Firms Attract New Clients

To grow, you need to make sure you have a consistent stream of new clients. When most people think of marketing they might think of billboards and commercials but there’s so much more to it.

Simply put, you need to make sure your law firm is easily found and stands out from the competition whenever any business owner is looking to hire a new lawyer. Not sure why that awful law firm appears above yours on Google or why you seem to have no client reviews? Look no further than CLARUS for help.

SEO for Business and Transactional Law Firms

Business and transactional law firms can’t rely on referrals alone. Any potential new client is looking online for lawyers and if your website isn’t among the first few results when they search, they’ll likely never find you.

CLARUS’s SEO experts use a powerful combination of offsite and onsite SEO strategies to boost your website visibility. Our team will start by conducting an in-depth audit of your performance, including where you rank for important keywords, the number of backlinks pointing to your site, website visits and duration, top performing pages, and more. We’ll also search for any problematic aspects on your site that are unnecessarily dragging you down: think broken links, missing meta descriptions, broken images, etc. We’ll use all of this data to form a comprehensive, long-term plan of action to get your website in front of the people who are searching for your services.

Our team will handle everything from Google My Business profile enhancements, outreach for new backlinks to your website, onsite enhancements (including adding meta descriptions, updating SEO titles, and optimizing content to target specific keywords), monitoring your website for unusual drops in traffic and rankings, and more.

Content Marketing for Business and Transactional Law Firms

Our experienced legal content team works closely with our SEO team to ensure everything that is written for your website is SEO optimized and has the best chance of ranking for important keywords. However, unlike some SEO agencies that may try to awkwardly stuff as many keywords into their copy as possible, our content team believes that SEO-friendly content doesn’t have to sound like a bot wrote it. Our writers and editors all have multiple years of legal experience so they know the ins and outs of diverse practice areas and how to market a firm’s services without getting them in trouble with the Bar Association. From practice area pages and blog posts to email newsletters and press releases, our content team is comfortable with fulfilling even the most complex of requests on the fly.

Social Media for Business and Transactional Law Firms

An important representation of your law firm’s brand are your social media profiles. Used properly, social media can be an effective tool to share firm news, educate clients and other followers about topical legal issues, and show off a bit of your personality. More and more lawyers are leveraging social media to engage with their followers in unique ways, so much so that “top legal influencers” lists are now a thing. (Move over, Kardashians)

To help business and transactional law firms create social media profiles that pop and ultimately gain new clients, CLARUS’s social media manager works closely with our writers and designers to craft share-worthy, branded content. Expect brand-compliant, unique images alongside punchy copy that ultimately drives engagement back to your website.

Paid Advertising for Business and Transactional Law Firms

Sometimes organic social media and SEO need a bit of a boost to ensure maximum exposure. That’s where PPC (pay per click) advertising comes in. Our law firm digital advertising team has experience managing hundreds of millions of dollars in advertising spend and know how to ensure your content is seen by the people most likely to become clients. For business litigation and transactional law firms, this usually means decision makers at target companies. Even if you have no interest in running ads, there’s a chance that your competitors are bidding on your firm’s name (meaning if someone searches for you, they’ll see your competitor first) which is why having a PPC ad strategy is important. Our team can manage advertising for Google, Facebook, YouTube, Instagram, and more. With a team of writers, SEO experts, and designers, you can rest assured that each ad is created for maximum impact.

Web Development for Business and Transactional Law Firms

When corporations, entrepreneurs, property owners, and more seek out the services of a new business litigation law firm, they want to make sure they are investing in a firm that has the resources to represent their best interests. If they look at your website and find something that is clunky, dated, or worse—doesn’t work properly—they’re going to look elsewhere. Your website isn’t just a reflection of your brand and reputation; it’s also an important tool to increase client conversions.

CLARUS’s law firm website builders can help create an entirely new website from the ground up, redesign an existing website, and most importantly, perform regular web maintenance and enhancements. Our team of web developers and engineers geek out on mobile responsiveness and are on a never-ending quest to find the most sane site infrastructure. Nothing brings them more joy than building websites that aren’t static but create an immersive experience for the user. (Play some tetris on our site if you need more convincing.)

Free Consultation Contact Us

Services for Business and Transactional Law Firms

Law Firm Branding

Law Firm Web Design and Development

Law Firm Content Marketing

Law Firm Digital Advertising

Law Firm SEO

View Our Services

How CLARUS Helps With Law Firm Client Retention

It is much easier (and cheaper) to keep a good client than it is to sign a new client. Investing in marketing and legal technology can help improve the likelihood that your favorite clients stick around.

Client Communications

One of the most common complaints clients have about their law firm is lack of communication. In addition to sending regular case updates and ensuring clients have one-on-one time with their lawyer, email newsletters and client alerts are a great way to keep clients informed and engaged. CLARUS can take on all elements of your email newsletters, including:

Content planning
Writing and editing
Design
Distribution planning
Distribution scheduling

We’ll help you pack each newsletter with a combination of educational content, firm updates that clients need to know, information on referral incentives, as well as recent firm accomplishments and media mentions that remind your clients why they hired you.

Legal CRM Implementation

The right legal CRM can help your firm resolve client matters as transparently and efficiently as possible: two ingredients for making happy clients. After your firm invests the time and money to onboard a CRM though, you may be thinking…now what? Just call CLARUS. As the hub of your digital infrastructure, it’s important that all of your other tooling is properly integrated with your CRM. In addition to setting up integrations, our engineering team can also make sure you’re taking advantage of all of the bells and whistles your CRM has to offer, including sending automated case updates.

Promotion of Legal Subject Matter Expertise

In addition to attracting new clients, regularly positioning your lawyers as thought leaders can help keep new clients around, too. Clients want to know that their legal matters are being handled by the best lawyers in the industry, so reminding them that this is you can go a long way. CLARUS can help you do this by writing and distributing press releases announcing notable legal victories or new awards; cross-promoting media interviews, op-eds, and news mentions; as well as pitching your lawyers to the media for interviews and helping them ghostwrite articles.

It’s Time to Call in the Pugs

If you’re ready to pull the trigger and strongly consider CLARUS as your new law firm marketing agency, the first step is to reach out to us for a free initial consultation and website audit. We’ll listen to your pain points and goals and give you our professional opinion on what we think you’re missing. Together, we’ll create a unique plan of action that is customized to your firm. If you only want web development, great. If PPC ads are stressing you out, we’ve got you covered. If you liked what you’ve read on this page and are thinking to yourself, “I want it all,” then what are you waiting for? Let’s get started.

Business and Transactional Law Firm: FAQs

Why Should Business and Transactional Law Firms Hire a Marketing Agency?

A business and transactional law firm should hire a marketing agency if they want to create a stronger brand and/or increase brand visibility, increase the number of referrals they receive, and grow the number of clients they support. A law firm marketing agency like CLARUS can ensure law firms are projecting the strongest version of themselves to the world through a combination of brand-aligned and professional graphics, slick UI/UX-friendly web designs, and impactful content. But there’s no use in creating a strong brand that no one sees, right? CLARUS’s SEO and digital advertising teams will make sure your brand reaches the right business owners and property holders looking for your services.
How Can a Law Firm Marketing Agency Improve Legal Client Retention?

A law firm marketing agency can help business law firms improve client retention through a combination of client communication and thought leadership. Your expertise is why your clients seek your services. CLARUS will make sure they never forget the value you offer by helping your firm obtain speaking, interview, or op-ed opportunities; promoting your attorneys’ publications and insights on social media and in client newsletters; and even applying to awards on their behalf to make sure everyone knows just how talented they are. Outside of attorney thought leadership, CLARUS’s writers can help you craft content that educates existing clients and potential clients alike on emerging legal trends and issues that may impact them.
How Much Should Business and Transactional Law Firms Spend on Marketing?

Law firm marketing budgets will vary greatly depending on the size of the law firm and their goals. While a small law firm may spend less than $100,000 on marketing a year, a larger law firm will likely spend more than $1,000,000. However, no matter the size of your business and transactional law firm, marketing dollars (if spent on the right people, marketing agencies, and tools) are an important investment for the growth of your law firm.

The post Business and Transactional Law Firms appeared first on CLARUS MARKETING.

Small to Midsize Law Firms

Bobby Steinbach — Tue, 09 May 2023 22:52:47 +0000

Home > Who We Help

Small to Midsize
Law Firm Marketing

Your firm is established, you have a brand identity and a working website, so now what? You might be wondering what else you can do to keep your firm’s momentum going. At CLARUS, we consider ourselves your partners in growth and are committed to helping your firm expand in directions you may have never thought possible.

Get a Free Audit

We take pride in our creativity and out-of-the-box thinking when it comes to legal marketing, and we make no exceptions to our standards for excellence when it comes to small and midsize law firms. Find out what opportunities you could be seizing when you schedule a consultation with our pack – don’t worry, we’re not really that mean.

Legal Marketing for Small and Midsize Law Firms

The name of the game when it comes to successful legal marketing is integration. If you use multiple vendors, a successful campaign relies on cross-organization collaboration. Using CLARUS means collaboration comes built-in. CLARUS is trained to sniff out and locate untapped growth opportunities that span the full stack of legal marketing. Our expert law firm SEO team runs regular audits on your site as well as competitors’ sites to ensure no stones are left unturned in your marketing efforts. Their findings will inform our legal content strategy for your website’s current and future copy. That’s right, in addition to planning keyword rich, SEO-friendly content for the future to keep your site in a constant state of growth, we’ll even revamp your current content to make sure it stays as competitive as possible. Finally, development and design teams work to make sure the content being added to the site is presented in the most user friendly (and search engine friendly) way possible. Integration, it’s a magical word.

Design and Development for Small and Midsize Law Firms

Our Dev and Design teams are always coming up with new ways to make your site stand out from the competition. From updating your website design to be more modern and UX-friendly, to creating new custom widgets that showcase your content in a unique and compelling way (ask us about Project Gramophone), CLARUS never stops looking for new ways for your website to drive more conversions, boost SEO, and outshine competitors in every way. Making your firm’s website more attractive is only one of many legal marketing services offered by CLARUS.

Advertising for Small and Midsize Law Firms

Just because bigger law firms spend a lot on ads doesn’t mean you shouldn’t invest in digital advertising for your small to mid-sized law firm. CLARUS’s paid search ads can give your firm the competitive advantage it needs to soar past your competitors on Google’s Search Engine Results Page (SERP). Bigger law firms tend to dominate for head terms such as Personal Injury Lawyer or Criminal Defense Attorney, but we can help you take the lead on less common search terms with ad campaigns targeted at sub-case types, such as truck, motorcycle, and side-swipe accidents under personal injury.

We also offer different advertising packages, meaning your advertising efforts can scale with your law firm as it grows. We diligently monitor the success rate of each ad campaign that we launch and will advise you on which campaigns to cut and which ones to double down on based on their cost per signed client performance.

Advertising strategies thAt CLARUS could implement for small to medium-sized law firms include:

Paid search for informational based keywords – Large law firm call centers can’t handle complex intakes, but we can target search terms that are more informational based to establish your growing firm as a trusted resource for all things legal.
Social ads – Many big law firms don’t have the social media reach that they could, so our advertising department creates custom ads for your firm to appear on relevant, popular social channels.
Ads that come in after hours – Bigger law firms typically stop taking calls after 5 p.m., but smaller firms may be better equipped to answer calls after hours for hot leads.
Ads that are geo-targeted to an office location and local search ads that capitalize on searches made in close proximity to your office.
Over-the-top (OTT) ads – You don’t need a TV budget to have an ad appear on local television when you work with CLARUS.

PR for Small and Midsize Law Firms

In addition to placing custom advertisements on social channels, we can also post to your firm’s social media accounts regularly, explore opportunities for podcasts featuring your firm’s attorneys, and establish relationships with trustworthy and authoritative publications for contributor pieces that point back to your site. These proactive marketing strategies tend to fall by the wayside when your firm has a smaller team. Most small to midsize firms don’t have dedicated marketing teams, or they might have one marketing manager who juggles everything. We can help you with more strategic, long-term growth in addition to one-off requests like designing a print ad, helping design swag, setting up a photo shoot, writing a press release, and other things that might give a solo marketing professional, or office manager tasked with marketing, a headache if dropped in their laps. CLARUS makes it all manageable by handling it all for you.

Get Results Today

Our pugs chase results, not cars

We may not be retrievers, but we’ll always bring back results. From short-term goals to long-term growth, we’ll deliver consistent upward trends and positive data that speaks for itself.

No matter where your law firm lands on Google’s SERP, we will focus our efforts on climbing up in Google search rankings, and we won’t stop until your firm is in the number one spot. If we see an opportunity for growth, it’s all paws on deck to maximize value and propel your firm’s progress.

Midsize Law Firm
Case Study

Case Study: Shulman & Hill

Before

1,852 monthly users

39 monthly mobile formfills

259 monthly web leads

After CLARUS

25% increase in organic monthly users

329% increase in mobile formfills

17% increase in total leads

Small and Midsize Law Firm Testimonials

Date
February 2023

Written by
Seth Lehrman

Our CLARUS team created and maintain a great website for our law firm. Their team of professionals deliver remarkable content, effective execution of our marketing plan and provide clear monthly reporting.

Edwards Pottinger Case Study
Date
April 2022

Written by
Tara Nealon

My firm has been working with CLARUS on a number of projects and they have been fantastic. We’ve used other companies in the past who did not take the time to understand what we are looking for, so we’ve been very happy with CLARUS. I have a very busy schedule and really appreciate how Meanpug has figured out ways to make my involvement in the projects as easy as possible. We’re very happy with everything they’ve created for us and can’t recommend them enough!

Shulman & Hill Case Study

Google My Business Listings for Small to Midsize Law Firms

For a small to medium-sized law firm, we can assist with creating and/or optimizing your Google My Business (GMB) listing and boosting your firm’s presence in the “local 3 pack.” Getting to the top of results (and staying there) requires GMB maintenance as well, which involves publishing posts regularly, updating photos, announcing awards, tracking local rankings, and making updates to product descriptions, general description, attributes, or categories.

We also help firms come up with strategies to generate positive reviews, such as using a QR-code on business cards that goes right to GMB reviews, placing links to GMB reviews on the website, onboarding dedicated reputation management software, building customized email templates to send to past clients with successful outcomes, and more.

Regular Reporting on Results

We offer full transparency at every stage of your firm’s growth and will provide you with reports monthly showing you all the fruits of our labor. Every strategy across content, on- and off-page SEO, advertising, web development, and more will be informed and backed by the following data:

Conversions
Backlink tracking
Organic sessions
Search impressions
Page views
Engagement time
and more

CLARUS carefully tracks and logs the short- and long-term results of every marketing strategy we employ, and we put it all in easy-to-understand graphs and charts so you can see trends in your firm’s growth. One glance and the benefit of working with CLARUS will be apparent.

Get Started

Level Up Your Law Firm with CLARUS

Keep track of your firm’s progress and take advantage of each opportunity that comes your way by partnering up with CLARUS MARKETING. Your legal marketing strategy could make or break you at this point, so trust the experts in our pack with your firm’s growth and expansion.

When you pass the torch to us, we’ll take it further than you could ever go on your own. Make sure your law firm’s momentum never slows down by working with the Pugs.

What do you need help with?

SEO
Branding
Website Design and Development
Digital Advertising
AI Optimization
Social Media Management
Content Marketing
TV Advertising
Radio Advertising
OOH (Billboard) Advertising
Email Marketing
Video Production

Drag & Drop Services Here

Small and Midsize Law Firm Marketing FAQs

What does legal marketing do?

Legal marketing helps build your brand on Google and brings in new potential clients to your site. CLARUS adds flair and creativity to legal marketing with intuitive and innovative web design and backs it up with compelling ads featuring your firm and its services, proactive outreach strategies involving opportunities like contributor articles and podcast interviews, and well-researched, keyword rich content that boosts SEO value. There are many more marketing strategies we can employ to benefit your firm – just say the command.
How much does a legal marketing firm cost?

The short answer is that it depends. As a general guideline, marketing services tend to start at around $1,000/mo and can scale to $25,000/mo or more depending on the unique needs of your firm. You have the option to sign a contract with us for one year or more, or to keep us on retainer to address tasks as they come up. In either case, we can take care of one-off tasks and long-term growth strategies alike with the budget you set for us. You can also choose which of our services you’d like us to employ for your firm. Whether you want a new website, new branding, content planning, SEO strategies, or a combination thereof will also affect the cost of our legal marketing services.
Is it worth it to hire a legal marketing firm?

Partnering with a legal marketing firm is worth it for small to mid-sized law firms. At the early stages of your firm’s growth, your marketing efforts are crucial but risk getting put on paws (*wink*) when your team size is still relatively small. It can be challenging to keep up with regular and in-depth SEO research, rank tracking, paid search ads, content development, website design and UX, and social media when you have cases to handle and clients to represent. Let us handle your firm’s marketing so you can focus on practicing law and managing your growing team.

Even if you have an in-house marketing coordinator, there is so much that goes into long-term growth that one person could never handle all of it alone in addition to one-off and urgent tasks. When you put your law firm’s long-term goals in our capable hands, that opens your marketing manager’s time for more in-house tasks and urgent requests from attorneys. You no longer have to sacrifice one part of your marketing strategy to get another done when our respective marketing specialists work as one cohesive team.

The post Small to Midsize Law Firms appeared first on CLARUS MARKETING.

Personal Injury Law Firms

Bobby Steinbach — Wed, 03 May 2023 00:40:20 +0000

Home > Who We Help

Personal Injury
Law Firm Marketing

It’s no secret that personal injury lawyers need help with marketing. While PI firms have mastered the art of the extravagant billboard (exhibit A and B), they sometimes lack the lighter touch required for a holistic marketing and advertising strategy.

Get A Free Audit

With hundreds of millions in generated fee income under our belt, CLARUS is the lighter touch you’ve been looking for. When personal injury firms come to us, we become their best friend and the firm’s greatest advocate. Personal injury law firms choose CLARUS because they know we have the experience, attitude, and commitment to manage all aspects of marketing and operations so you can focus on what’s important: practicing personal injury law. As simple as that!

How Does CLARUS Help Personal Injury Law Firms?

As personal injury experts, you know that experience counts. Experience is why CLARUS is a safe bet when it comes to trusting us as your law firm marketing experts. Our co-founders led marketing initiatives at the largest personal injury firm in the country prior to launching CLARUS, so believe us when we say “we get it.” More than 50 years of combined experience growing law firms and fully integrated services to address all your marketing and advertising needs give you the strategic leverage to position your firm for long-term success.

We love law firms who side with the underdog, and we sure as hell want them to succeed. You might say our bite is as big as our bark. Choosing CLARUS means choosing a partner that is fiercely loyal and hungry to create the best version of your brand. We have the skills and tenacity to know exactly how to weave magic with the help of:

Award-winning web development
Traditional and digital advertising, including compelling paid search ads and seamless inbound client communication tools
High-quality, legally ethical content
SEO best practices for law firms
Operational support, such as legal CRM implementation, backend conversion rate optimization, and intake monitoring
Social media marketing
And strategic consulting to help guide you along the way

If something’s not working, we take a breath and course-correct until execution exceeds your expectations. We’ll try anything once, but we learn from past experience and constantly iterate to find the strategies that move the needle on your firms’ bottom line.

Most importantly, the CLARUS Pack understands how personal injury works and leverages cutting edge strategies to grow your firm with the right type of clientele. In other words, we understand the differences between soft tissue and catastrophic PI, how insurance coverage plays a role in recovery, and the role of fault in determining case viability (fault vs. no fault). with CLARUS, we aren’t “faking it till we make it.” Legal marketing is our universe, and PI is our bread and butter.

See What Our Personal Injury Clients Say

Date
February 2023

Written by
Robert C. Shea

After just a couple calls with the CLARUS team I knew I was in the right place. They pitched out of the box ideas and strategies which were refreshing. They stayed in constant contact throughout the buildout and, just as important, stayed on track with timeline and budget. The quality of my site build exceeded expectations. I’m extremely happy with our partnership and would highly recommend Meapug.

CarAccident.Law Case Study
Date
February 2023

Written by
Seth Lehrman

Our CLARUS team created and maintain a great website for our law firm. Their team of professionals deliver remarkable content, effective execution of our marketing plan and provide clear monthly reporting.

Edwards Pottinger Case Study
Date
August 2024

Written by
Kathryn Conway

Our firm has been so impressed with CLARUS and their entire team – highly professional, responsive, innovative, and results-driven.
Date
April 2022

Written by
Tara Nealon

My firm has been working with CLARUS on a number of projects and they have been fantastic. We’ve used other companies in the past who did not take the time to understand what we are looking for, so we’ve been very happy with CLARUS. I have a very busy schedule and really appreciate how Meanpug has figured out ways to make my involvement in the projects as easy as possible. We’re very happy with everything they’ve created for us and can’t recommend them enough!

Shulman & Hill Case Study
Date
July 2023

Written by
Pedro “Peter” de la Cerda

…Working with CLARUS was an absolute delight, and I am thrilled with the final outcome. Their exceptional team of professionals demonstrated a genuine commitment to my project’s success, and the results speak for themselves. I highly recommend them to anyone seeking outstanding web design services. They are the epitome of excellence in the industry! Highly satisfied, Pedro “Peter” de la Cerda

DFW Injury Lawyers Case Study
Date
February 2023

Written by
Steven R. Broadwater, Jr.

Very responsive – top notch work

Start Growing Today

Custom Marketing Solutions for Law Firms

The marketing strategy we build for you is always bespoke and tailored to achieve core KPIs. No one service can ensure the balanced approach to case acquisition required for scalable law firm growth. PPC and other direct response acquisition channels are excellent for short-term scalability but are highly volatile and not a sustainable path to long-term success. SEO and branding are vital tools in your toolbox for long-term success but they won’t push volume in the door for the first year, or even years! Much the same way stocks and bonds make a balanced investment portfolio, the success of your law firm marketing allocation needs to be viewed through the lens of multiple time horizons.

Make A Change

Getting Started with CLARUS

When a potential client comes to you as a personal injury lawyer, they are usually in bad shape. They’ve been denied basic duty of care and have possibly gone through the worst day of their lives. Anxious about what will happen with their case, whether they will settle out of court or go to trial, and whether you’ve handled similar cases before, these people trust you to treat their case as a priority.

When personal injury lawyers come to us, the continued success of their firm becomes our top priority. Many times these firms come to us from another marketing agency with a bad taste in their mouth. Too much fluff, not enough cases. We may not be a breath mint, but the CLARUS difference might be just what the doctor ordered.

We’re not looking to put your firm in a neat little box, prescribe a dose of SEO, and call the job done. We get down in the trenches with our clients and fight alongside them. Marketing is about triage and balance. By standing side-to-side with our clients, we’re uniquely positioned to identify the low-hanging fruit and snatch it up before the competition swoops in.

Initial Audit

Every potential engagement with CLARUS begins with a free intensive marketing audit of your existing website, online and offline brand presence, operational infrastructure, and paid advertising execution. While we have handled similar cases before, we wipe the canvas clean and start from scratch with each client to understand their unique needs and goals. The center of every strategy is you and your firm. We’re just here to amplify what you’ve already built.

Scope of Work Formulation

Once we’ve jointly reviewed the results of the audit, we work collaboratively with you to identify a plan that fits your goals and budget. These plans are highly flexible and fit most personal injury law firm marketing budgets—whether you’re a new law firm or an established brand. Now that the engine is fueled, the real fun begins! Our award-winning branding team, legal content and law firm SEO experts, and savvy digital and traditional media buyers join a kickoff call with your team for the deeper discovery required to build a truly differentiated personal injury law firm. The results of this discovery allow us to configure a myriad of tools and project management processes which has the result of coupling our internal success metrics with yours. We win when you win, and only when you win.

Time for Takeoff

After kickoff and discovery, every engagement is unique. If you’ve opted for branding and web design/development, the next step is a highly collaborative branding workflow where we work together to drill down into the essence of your firm, refining raw material till we have a diamond, then surfacing our efforts in the form of a beautiful website built to convert visitors to intakes.

If SEO and legal content is your next stop after kickoff, our content team will get typing to produce high-quality content infused with compelling brand messaging and regularly updated on your website so your visitors can access justice quickly and effectively. Our whole content team has significant experience in the legal industry and knows how to tailor PI content to draw in injured persons and/or their family members. Our SEO team ensures that you get the most value out of the content and relies on data to strategize innovative ways to keep your website content fresh and ranking high on Google. In tandem, the advertising team identifies high ROI media opportunities – such as Google LSAs – and structures campaigns to chase leads that are deep in the buyer funnel. Our teams work together to drive growth for your personal injury law firm. CLARUS is your small but mighty marketing team in a box.

Our Portfolio

Some of Our Personal Injury Law Firm Projects

More Projects

How Much Does Personal Injury Law Firm Marketing Cost?

Law firm marketing comes with a price, but like they say, the bitterness of low-quality work remains long after the sweetness of a seemingly good deal is forgotten. When it comes to hiring a marketing partner for your firm, the right one can make a hell of a big difference. Your marketing budget may vary depending on the services you are looking for as well as your end goals and how quickly you want to meet them. At CLARUS, our contracts range from small monthly retainers for one-off tasks, to much larger contracts for personal injury law firms that want CLARUS in the trenches with them every day working to advance their marketing goals. One size does not fit all, which is why we’re happy to find the engagement that best fits your unique needs.
Should Personal Injury Law Firms Run PPC Campaigns?

A PPC, or pay-per-click, campaign enables you to place ads on search engine results pages (SERPs) and other websites to capitalize on specific keywords related to your law firm, such as “Minnesota car accident lawyer.” This way, your ad will pop up whenever someone searches for the targeted keywords and/or meets your ad targeting criteria. As the name suggests, you pay per click, which allows you to easily control your spend and gives you the opportunity to test different keywords to see what resonates best with your audience.

Now to answer the question of whether you should run these campaigns is a little more complex. The competitiveness of your local market, availability of other ad formats like Google LSAs, room in your marketing budget, and the PI keywords being targeted all play a key role in determining the potential ROI of PPC for your firm. In most scenarios, chasing a keyword like “Minnesota car accident lawyer” will be a poor strategy due to congestion in the bid auction. However, for some keywords – especially those surrounding single-event catastrophic cases – PPC can be a viable option for obtaining significant ROI on spend.

Mass torts pose another significant opportunity for firms to get creative in their ad spend. Unlike run of the mill PI, these cases tend to rely on discovery based acquisition strategies rather than direct response methods. In other words, after an accident many people know to search for a lawyer. In the case of product recalls or drug side effects, education is often a part of the user journey. Finding the right strategy for profitable acquisition often requires understanding of cases at a deep level in order to meet the potential client where they are.

For this and many other reasons, running a successful PPC campaign is no easy task. But for CLARUS, it’s just another day on the job. Our digital marketing team has managed hundreds of millions of dollars in ad spend and knows how to pull the right levers to get you clients. We can help you create an effective PPC campaign that works best for your budget and helps close the gaps in lead generation.
When Should a Personal Injury Law Firm Engage a Marketing Agency?

A personal injury law firm should engage a marketing agency when they are looking for three things: brand awareness, more leads, and a higher lead conversion rate. Most personal injury law firms rely on a thin marketing team or a single marketing manager to keep up with the day-to-day requests lawyers throw at them. At worst, some PI law firms have an office manager masquerading as a marketing manager. Usually these folks are struggling to keep up with these requests, let alone have time to make significant strides toward long-term marketing goals. To get and stay ahead of the competition, investing in marketing has to be a priority, and hiring a legal marketing agency is often the right solution.

If you are a new personal injury firm, hiring a marketing agency can help you get your firm off the ground and running by establishing your brand, building a website, designing business cards, creating all necessary profiles on GMB and social networks, and more. If you are an established firm looking to expand into a new market or simply want to revamp your current marketing, a marketing agency can help identify your pain points and work with you on acquiring more leads through a combination of SEO strategy, content marketing, traditional and digital advertising, website enhancements, and more depending on your exact needs.

Sometimes it takes another pair of expert eyes to help you understand where your law firm marketing strategy has glaring gaps and areas for improvement. CLARUS has worked with dozens of personal injury law firms throughout the U.S., ranging from solo practitioners to firms with a few hundred attorneys, and knows how the best of the best law firms are beating their competition. Want to know what you’re missing? Take a quiz!
What Is The Difference Between Personal Injury Marketing and Advertising?

Simply put, the main difference between personal injury marketing and advertising is that advertising is a subset of marketing. Personal injury marketing involves a comprehensive range of tactics such as website design, web development, advertising, content marketing, SEO, social media marketing, branding, and more. For example, a marketing campaign for a website build may include designing logos and color palettes for your website and brand collateral so they appeal to personal injury clients; identifying the right slogans that reflect your firm values and practice areas; building a UI/UX-friendly website with strong CTAs for higher lead conversion; and adding well-researched and high-quality content to drive organic traffic to your website.

On the other hand, personal injury advertising involves communicating your law firm’s messaging to the right audience through the most appropriate channels, such as billboards, TV commercials, local service ads, Google ads, social media ads, radio ads, and more in order to attract the right clients. While personal injury advertising can also be considered personal injury marketing, personal injury marketing isn’t always personal injury advertising.

The post Personal Injury Law Firms appeared first on CLARUS MARKETING.

Marketing Coordinators

Bobby Steinbach — Tue, 25 Apr 2023 23:33:06 +0000

Home > Who We Help

Marketing
Coordinators

Working as a marketing coordinator at a law firm is no easy task. As legal marketing professionals ourselves, we know the type of challenges marketing coordinators face at law firms. You have many moving parts to manage, and requests from attorneys never stop coming. We get it.

Chat with a Pug

CLARUS is the ideal marketing partner for your firm. As your firm’s marketing coordinator, you would be our direct contact and can lead our marketing efforts like a ship captain. We’re your loyal crew, and we’ll help keep the ship running and wind in your sails.

Get a Free Audit

Why work with
a marketing firm?

A law firm that has an in-house marketing coordinator might wonder why they would also need to work with a marketing agency. The truth is that there’s just so much work that goes into (successfully) marketing for a law firm that one person can’t possibly do it all themselves.

When you work with a full service legal marketing firm like CLARUS MARKETING, you can delegate tasks and leave project management to us. We’ll handle all the details, content curation, website updates, digital advertising, social media posts, and page uploads you want us to, so you can focus on the meaningful, in-house tasks.

We also know how difficult it can be to come up with new and creative ways to market a law firm when you’re swamped with tasks. That’s why we give legal marketing advice and insight backed by our own SEO research initiatives. The strategies we bring to the table will be custom-tailored to your law firm’s needs and include short- and long-term goals based on the data we collect about your firm’s strengths and weaknesses. No matter what our involvement is, we’ll always be proactive about looking for growth opportunities for your law firm, so you don’t have to.

What Other Marketing Coordinators Say

Date
January 2023

Written by
Dan Brian

The team At CLARUS just gets it. I trust them with all elements of digital marketing for law firms and highly recommend them to other legal marketers looking for proactive recommendations, responsive communication, and measurable results.
Date
January 2023

Written by
Q Miceli

Great people doing great things for plaintiff-side law firm marketing. Mike, Bobby, Andrew, Caroline, Jennifer, and the team understand niche legal practice areas and deploy practical solutions to help a small firm amplify its brand and internet footprint. Highly recommend for paid ads, web design and development, SEO strategy and enhancement, and content creation and management.
Date
May 2024

Written by
Rachel Hice

Absolutely thrilled with the exceptional service provided by CLARUS! Their team is truly exceptional, demonstrating unwavering professionalism and an unparalleled commitment to elevating our marketing endeavors. From the outset, they’ve proven to be innovative thought leaders, consistently brainstorming inventive strategies to propel our brand to new heights. What sets CLARUS apart is their keen understanding of the digital landscape, coupled with a proactive approach to staying ahead of industry trends. Their dynamic team consistently delivers results that exceed expectations, leveraging cutting-edge techniques to maximize our online presence. Working with CLARUS has been an absolute game-changer for our law firm. Their dedication to our success is palpable in every interaction, and their ability to adapt to our evolving needs ensures that we’re always one step ahead in the law firm digital advertising realm. If you’re seeking a digital legal marketing partner that combines unparalleled expertise with a genuine passion for driving results, look no further than CLARUS MARKETING Agency. Highly recommended!

HawkLaw Case Study

Get Free Audit

Reporting on what matters

Regardless of how much or how little we take off your plate, we will always provide in-depth reports of what we found and what we did in a given month so you know exactly what we accomplished. Some of the granular items we work on include:

Keyword ranking by location
Google My Business rank tracking across geographic data points
Measuring site performance across page types by creating content groupings in Google Analytics
Direct Response Advertising Reports
Call Center Reports (Inbound and Outbound)

How much does
a marketing firm cost?

Marketing services may not be cheap, but working with a full-service marketing agency makes your time more valuable. Assigning tasks and projects to us will increase your availability for more important work, giving you more opportunities to advance your career as a marketing professional. CLARUS offers multiple engagement options and can work within most budget constraints. Our goal is not to get as much money from your firm as possible, but rather to help law firms like yours, and marketing coordinators like yourself, succeed in this industry.

Our Services All Services

Making Your Life Easier with Full-Service Marketing

Law Firm SEO

Law Firm Branding

Law Firm Web Design and Development

Law Firm Digital Advertising

Law Firm AEO

Law Firm Social Media Management

Law Firm Content Marketing

Law Firm TV Advertising

Law Firm Radio Advertising

Law Firm Billboard Advertising

Law Firm Email Marketing

Law Firm Video Marketing & Production

Law Firm Public Relations

Our Portfolio

We can be mean and still make you happy

See More Projects

The post Marketing Coordinators appeared first on CLARUS MARKETING.

New Law Firms

Bobby Steinbach — Tue, 25 Apr 2023 23:15:57 +0000

Home > Who We Help

New Law Firm
Legal Marketing

Starting a new law firm can be daunting. There are many things to consider and many decisions to make. You suddenly have to be good at marketing, building and maintaining a website, social media, and more. There’s a reason people involved in legal disputes are advised against representing themselves, and it’s because such important matters should be trusted in the hands of trained, qualified professionals.

Branding Services

The same goes for legal marketing. You don’t have to get good at everything – you can stay doing what you’re best at and focus on practicing law when you work with a legal marketing agency like CLARUS MARKETING.

We have cultivated a reputation for being a lawyer’s best friend when it comes to all things marketing, and new law firm branding is our speciality.

How Does CLARUS Help New Law Firms Establish a Brand?

We love to sink our teeth into creative opportunities, and new law firms offer us a blank canvas to find new and innovative ways to outshine competitors. A law firm that is not defined or limited by previous design elements or brand messaging leaves infinite room for possibility and inspires us to go all out on making it something special and impactful to help get your new law firm brand launched the right way.

That being said, legal marketing for new law firms isn’t rocket science. CLARUS makes marketing look easy with our full-service approach to legal marketing. Our pack helps new law firms grow, expand, and establish themselves in the marketplace with the following services:

Award-winning site design
Customizeable website builds
Seamless inbound client communication tools
Compelling paid search ads
High-quality, SEO-friendly content
Trendy and relevant social media posts
Strategic consulting
Operational audits
Legal CRM implementation

These areas of expertise enable us to think outside the box and come up with unique ways to develop and showcase a new law firm brand.

Start Now

What Makes CLARUS Different?

Many of our team members have backgrounds in legal marketing, and some have even passed the bar exam and practiced law themselves. We know lawyers’ needs thanks to a decade of combined experience working as and for attorneys of all practice areas.

Our agency also offers full service capabilities, meaning we can be your one-stop-shop for all your marketing needs. All aspects of a legal marketing strategy should come together under one cohesive brand identity that reflects your firm’s personality. This is often best achieved when you work with one agency for all your marketing needs versus outsourcing to multiple agencies. From brand building and website development to inbound call tracking and case acquisition, CLARUS does it all and can manage every aspect of your marketing strategy for you.

The Bite
to Our Bark

Case Study: Edwards Pottinger

Before CLARUS

9,300 Annual Organic Traffic

157 Ranking Keywords

$32 Organic Site Value

After CLARUS

16,908 Annual Organic Traffic

1,173 Ranking Keywords

$3,227 Organic Site Value

Our Portfolio

Firms we Helped Launch

More Projects

How Much Does Launching a New Brand Cost?

Like with anything else, quality work comes with a price tag. Brand work is an investment, but a worthy one. While the cost of launching a new brand will vary depending on the agency you work with and which services you want, you can generally expect to pay upwards of $15k for brand work from a quality marketing agency.
How Long Does it Take to Launch a New Brand?

Similar to the cost, the time it takes to launch a new law firm brand also varies depending on how large and built out you want your website to be. Some law firm brands can be launched in as little as a few months, whereas others require more back-and-forth collaboration and creative deliberation. We take pleasure in partnering with our clients to conceptualize and deliver an outstanding website that meets their brands’ needs. While deadlines are a driving force in any media industry, including marketing, we value the creative process and don’t believe in rushing perfection.
Not Sure Where to Start?

We get that. There are a lot of moving parts to starting a new law firm and building a brand identity. Whether you don’t know where to begin or have already completed some steps, you may be uncertain about what to do next. Bark at us and we’ll sniff out opportunities for growth and offer tangible ways to improve your strategy. Put our experience to work for you, call CLARUS today.

The post New Law Firms appeared first on CLARUS MARKETING.

Law Firm Sizes, Practices and Roles We Help | Law Firm Marketing That Works

Workers’ Compensation Law Firms

Workers’ Compensation Law Firm Marketing

How Does CLARUS Help Workers’ Compensation Law Firms?

Initial Audit

Competitor Audit

Brand Bible & Branded Assets

Web Build / Tech Infrastructure

Content Creation & SEO

LSA + Paid Ads Launch

Referral Network Building Site Launch

Lex Connect Referral Tracking Integration

KPI Tracking

Operations Consulting / Campaign Refinement

Referrals

Lawyer Referrals (From Personal Injury Firms)

Medical Referrals

Video Production & Marketing for Workers’ Compensation Law Firms

Marketing / Media Mix for Workers’ Compensation Law Firms

TV Advertising

Radio Advertising

Focus Areas:

Book a free consultation to chat marketing and advertising for your workers’ comp law firm.

Mass Tort Law Firms

Mass Tort Law Firm Marketing

How Does CLARUS Help Mass Tort Law Firms?

What is the Lifecycle of a Mass Tort Case?

What Marketing Channel or Strategy Works Best for Mass Tort Cases?

Social Media Advertising for Mass Torts

Paid Search for Mass Tort Firms

Organic Search (SEO) for Mass Tort Law Firms

Do Billboards Work for Mass Torts?

Things to Keep in Mind & Common Pitfalls for Mass Tort Marketing & Advertising

What You Get When You Work with CLARUS:

Full-Service Marketing

An Experienced Team

Exclusivity in Your Region

Law Firm Owners

Law Firm Owners

How do you know if you need to hire a marketing firm?

What can a marketing agency do for law firm owners?

Building a Brand for Law Firm Owners

Law Firm Website Design and Development

Legal Content Development & SEO Initiatives

Law Firm Advertising and Social Media Management

Explore Our Services

Is having a marketing firm

worth it?

Our Portfolio

Be as involved as you want

Partner with CLARUS – A Law Firm Owner’s Best Friend

Family Law Firms

Family Law Firm Marketing

Marketing Agency for Divorce and Family Law Firms

What Type of Family Law Do You Want To Practice?

Marketing Channels of Importance for Building Your Family Law Practice:

Referrals for

Divorce Attorneys

Important referral sources for divorce attorneys:

Branding for Family Law Firms

Organic Search (SEO) For Family Law Firms

Directory Listings for Family Law Firms

Branded Paid Search Terms For Family Lawyers

Non-Branded Paid Search On Family Law Firm Terms

Costs and Timelines for Family Law Firm Marketing Campaigns

What You Get When You Work with CLARUS:

Full-Service Marketing

An Experienced Team

Exclusivity in Your Region

What’s next?

Initial Audit

Competitor Audit

Strategy & Scope of Work Formation

Brand Bible & Branded Assets

Web Build / Tech Infrastructure

Content Creation & SEO

LSA + Paid Ads Launch

Referral Network Building Site Launch

LexConnect Referral Tracking Integration

KPI Tracking

Workers’ Compensation
Law Firm Marketing

Mass Tort
Law Firm Marketing

Law Firm
Owners

What can a marketing agency
do for law firm owners?

Family Law Firm
Marketing

Law Firm Marketing
for Large Law Firms

Put Your Marketing on Track
Today

Business and Transactional
Law Firm Marketing

Small to Midsize
Law Firm Marketing

Midsize Law Firm
Case Study